Dior Boutique | Rigo Line 50

 

Photography: Jonathan Taylor

 

At the Dior boutique on Sloane Street in London, the exterior facade lighting becomes an integral part of the facade’s architectural language. Inspired by one of the fashion house’s most iconic symbols, the exterior surface reinterprets the cannage motif through a rhythm of mirrored panels and lines of light.

With Rigo Line 50, the lettering takes shape with precision and continuity, blending discreetly into this luminous pattern. The light, uniform and controlled, highlights the graphic design without glare, ensuring perfect legibility and contributing to the overall elegance of the ensemble.

 

In this project, Rigo Line 50 becomes a tool of visual identity: an essential element that interacts with the architecture and reinforces Dior’s presence in the urban space.